The future will be driven by big data
Every online interaction is a data point. What consumers buy, read, like, watch, discuss – all of this data makes up their digital identity. And as more everyday products go digital – fridges, watches,...
View ArticleAuthentic brands will triumph
The enormous selling power of reviews disappears if consumers don’t trust them – even if they are completely authentic. Unfortunately, 70% of consumers have questioned the trustworthiness of reviews...
View ArticleConsumers define the moment of truth
People don’t distinguish between channels. Whether they’re browsing a brand site at home or checking reviews on their phone in the store aisle, consumers see it all as simply “shopping.” The moment of...
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